Dan Hanafin
Creative Director

I build brands through performance-oriented digital and traditional creative that connect on a humanist level.
   Raised in Maine, schooled in New England and inspired by western America, I have found my home in Boulder, CO.

danhanafin@gmail.com

Dan Hanafin
Creative Director

I build brands through performance-oriented digital and traditional creative that connect on a humanist level.
   Raised in Maine, schooled in New England, and inspired by western America, I currently live in Boulder, CO.
danhanafin@gmail.com


Smartwool

Production Design
Brand extension
Print layout

The Smartwool dealer workbook is a biannual print piece that reaffirms an ever-changing brand while also acting as an aid in product ordering.
    This project is an excellent example of practical brand extension, production design, and print management.